California Privacy Notice

Effective Date: April 1, 2026

This notice applies only to California residents and addresses information subject to the California Consumer Privacy Act (CCPA). This notice supplements the main Mikro Move Privacy Policy.

1. Collection, Use, and Disclosure of Personal Information

Under the CCPA, we must disclose the categories of personal information we collect and whether we "sell" or "share" that data for advertising. Mikro Move does not sell your health data for money. However, using analytics (like Firebase) to improve the app may be considered "sharing" under California law.

Contact Information

  • Includes: Name and email address

  • Purpose of Use: Account setup, customer support, and “Move” reminders

  • Disclosed To: IT service providers and customer support systems

  • Advertising / Analytics: Shared for marketing and analytics purposes

Health & Wellness Data

  • Includes: Age, gender, and activity logs

  • Purpose of Use: Personalizing preventative plans

  • Disclosed To: Cloud storage providers and IT consultants

  • Advertising / Analytics: We do not sell or share this data

Financial & Billing Information

  • Purpose of Use: Processing subscriptions

  • Disclosed To: Payment processors such as Stripe and Apple

  • Advertising / Analytics: We do not sell or share this data

Biometric / Sensor Data

  • Includes: Heart rate data from wearables

  • Purpose of Use: Tracking “Move” intensity

  • Disclosed To: Database providers

  • Advertising / Analytics: We do not sell or share this data

2. Your Rights Regarding "Sharing" and "Selling"

You have the right to opt-out of the sharing of your information for analytics.

  • To Opt-Out: You can adjust your preferences in the "Privacy Settings" menu within the Mikro Move app or email us at mm@mikromove.com.

3. Financial Incentives

We may offer rewards (such as a free month of premium or discounted rates) for completing "Move Challenges" or signing up for our newsletter.

  • Opt-In: Participation is always voluntary.

  • Value: The value of the data collected is reasonably related to the value of the discount or reward provided.

4. Sensitive Personal Information

The CCPA classifies certain health data as "Sensitive." Mikro Move only uses this sensitive information to provide the core service (personalized wellness plans) and does not use it for any purpose that requires a separate "Limit the Use of My Sensitive Information" button under California law.

5. "Shine the Light" Notice

California’s “Shine the Light” law allows residents to ask how their data is shared with third parties for their direct marketing. Mikro Move does not share your personal information with third parties for their own direct marketing purposes.